Consulting has changed over the last 30 years. It used to be that consultants were generalists that brought capacity and outside experience to a particular need. Teams often performed inherently core functions of a business or enterprise like strategic planning or operations management.
That type of consulting still exists, but today, CEOs and government leaders come to consultants because they have a unique and complex problem. Given that reality, why would we expect a firm to have the specialized people necessary to meet the need? Traditional firms will claim that they do, and in fact, they have an economic incentive to drive all revenues through their operations which means they bring the best assets they can to the problem, but what if the "best" is not good enough?
Positional is different. We know clients only come to us when they have a truly hard problem -- so why would we throw the same old resources at it? Positional has a global network of some of the most capable people on the planet. When facing a new challenge, we go to work and find exactly the right people -- we gather them together and meld a team that has no peer. That's the Positional advantage.
